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We are building a global alliance that unites individual advocates, donors, and organisations from diverse sectors to transform health by championing midwives and ensuring woman-centred care is embedded across health systems.
We take a three-pronged approach:
Engaging women, the public, and media to make woman-centred care the norm and drive the demand for midwives as the provider of choice.
Ensuring decision-makers recognise midwives as essential to health systems, integrate them into policies, and invest in them as a best buy in healthcare.
Expanding collaboration across health, gender equality, and social justice movements to strengthen advocacy and drive lasting change.
Wherever we advocate for gender equality, better healthcare, safety from harm, financial independence, or a healthier planet, midwives are standing alongside their communities. This is more than a health issue—it’s a call to uphold women and gender diverse people’s dignity and rights.
Now more than ever, we must stand together. Join us to PUSH for Rights, PUSH for Women, and PUSH for Midwives.
Woman-centred care (WCC) is an approach that prioritises the unique needs, preferences, and rights of women within healthcare settings. It emphasises a collaborative partnership between women and healthcare providers, ensuring that care is respectful, individualised, and empowering. WCC is founded on partnership, consent, choice, and respect, core principles of the Philosophy and Model of Midwifery. This Philosophy and Model underlines the importance of providing respectful and empowering midwifery care to all: women, men, youth, and gender-diverse people.
The pushback on women’s rights is growing stronger. Our health and autonomy are at risk, and the progress we’ve made is being reversed; rights and services we have taken for granted are being erased overnight.
Maternal mortality is rising, access to quality services varies depending what a woman looks like, where she lives, and how much money she has, and caesarean section rates are soaring. Obstetric violence and sweeping rollbacks on reproductive health services are putting lives in danger. Too many women—especially those from marginalised communities—face barriers to safe, respectful care. Climate and humanitarian crises are making the situation even worse.
Midwives are champions of woman-centred care. They can provide up to 90% of sexual and reproductive health services in a cost-effective, sustainable and compassionate way that improves outcomes, reduces disparities, and respects women’s rights and choices. Midwives are also partners to women, their causes, and communities. Investing in midwifery is essential to safeguarding women’s health, advancing gender equality, and strengthening health systems. If we enabled midwives to do their work, they could save over 4.3 million lives per year by 2035.
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woman-centred care!
